‘Transformation Strategist’

Dr. Assegid Habtewold, known as “AZ,” is a preeminent speaker who uses leadership development to transform “underdogs” to “topdogs” in the field of their choice.

Dr. AZ’s own transformation from underdog, who was born and raised in one of the poorest villages in Ethiopia, to topdog in the field of his passion is remarkable not only because he achieved it as a successful speaker and trainer both in Ethiopia and the US but also because he created a documented process to empower others to lead the lifestyles they desire and deserve rather than settling for the ones they have.

After reflecting on and examining his own personal journey and continuing to study the stories of underdogs turned topdogs for more than 2 decades, AZ has architected the A to Z empowerment programs focusing on creating a duplicable process by which others can achieve their goals, realize their dreams and desires by focusing on three leadership development areas: 

· Mind set. Without the psychology of underdogs turned topdogs, it is unlikely to experience transformation from underdog to topdog. Mindset is the drive that fuels one’s commitment to becoming great in what they do. 

· Skill set. Becoming one of the topdogs and leading a field is a protracted and long journey that requires developing certain competencies. To compete with the best, underdogs must refine their leadership skills.  

·  Character set. Attaining greatness and staying at the top for long demands crafting the right personality and developing a solid character.

We offer the following services in the above three areas of focus to empower underdogs to transform their life, profession, organization, and community.

  1. One-on-one and Group Coaching
  2. Keynotes
  3. Motivational Speeches
  4. Workshops

Reach out to our team for questions and if you need one of these services info@successpws.com


From humble beginnings, Dr. AZ grew up in one of the poorest villages in Ethiopia. He was the 1st in his family to graduate from college. His mother never went to school, and his dad didn’t graduate from high school. They didn’t have an indoor toilet as they grew up. They had to use an outdoor toilet and take a shower once per week in the kitchen. Nonetheless, abject poverty and his underdog status didn’t stop him from dreaming big.  

AZ moved to the United States in 2005 and began his underdog journey as an immigrant struggling to adapt to the new culture and learn the American accent. Though he spoke English, he had difficulty understanding the American accent. He was also asked to repeat himself again and again because of his thick accent. Rather than giving up and playing victim, he challenged himself and worked on his accent and pronunciation, knowing that speaking proper American English as he serves people from diverse cultures was crucial for him to pursue his passion for empowering underdogs like himself. 

He earned his first degree in Veterinary Medicine in Ethiopia. He then came to the US, did his Master’s in Computer Science, and ultimately capped his formal education with Doctor of Strategic Leadership. Making a shift from a science background into a totally different field- Leadership, was tough, to say the least. Because of the underdogs turned topdogs psychology he had developed, he could make a successful transition. He now serves leaders in some government agencies, major corporations, and community organizations both in the US and Ethiopia.

AZ became a sought after speaker, coach, and trainer continuing to this day to provide leadership and empowerment training programs. He has dedicated his professional career to helping others achieve more in life, and he continues to refine his process and his teachings to make them even more powerful.

Many underdogs desire to live life on their terms, but few ever achieve it. Dr. AZ Habtewold finds this unnecessary tragedy created only by a lack of understanding of what it takes to go from underdog to topdog. Those few who turned from underdog to topdog were like everyone else, underdogs, before starting their rewarding journey toward greatness. They also left plenty of footprints that allowed them to experience a major transformation during their lifetime. Dr. AZ, also known as the “Transformation Strategist,” has made it simple and easy for anyone who desires more in life to architect a step-by-step plan of achievable goals to take themselves to the top in the profession or calling of their choice. AZ has himself architected the perfect fusion of leadership and refined underdog to topdog empowerment principles to allow anyone who commits to follow them to create the lifestyle they desire. AZ is the author of five books, three on leadership and two on greatness. He produces two TV shows centered around the topics of leadership and greatness, namely Pick Yourself Up, and the Dr. AZ Show. His shows provide the perfect vehicle to empower immigrants and underdogs in the US and around the world. 

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